A GRAPHIC
DESIGNER WITH
A LOVE FOR
ALL THINGS
DESIGN & FOOTBALL.

PORTFOLIO

ABOUT ME

I’m a 19-year-old freelance graphic designer from Cornwall, now based in Cardiff, South Wales.

Over the past five years, I’ve worked tirelessly and passionately to develop strong skills and a deep understanding across various areas of graphic design. While I have experience in multiple design disciplines, I specialise in sports branding, digital design, and print design.

Combining these skills with my lifelong passion for football, I primarily focus on sports design, particularly within the football industry. I’ve had the opportunity to work with a wide range of clients up and down the English football pyramid, from top-division clubs to non-league teams, as well as working with agencies, organisations, and professional footballers competing at the highest levels.

In August 2024, I secured my first industry role as a part-time graphic designer at Surprise Shirts, as part of a two-person design team, I work alongside Senior Designer Frankie.

Academically, I hold a Level 3 Extended Diploma in Creative Media Production (awarded by the University of Arts London) from Penwith College, graduating with a Distinction—the equivalent of three A-Levels at A* grade. I’m currently in my second year at the University of South Wales, pursuing a Batchelor’s degree in Graphic Communication as I continue to refine my craft and build a career in sports design.

education

BA (Hons) Graphic Communication
University of South Wales (September 2024-present)

UAL: Level 3 Extended Diploma: Creative Media Production
Penwith College (September 2022-June 2024)

KEY EXPERIENCE

Graphic Designer / Part-time
Surprise Shirts (August 2024-present)

Freelance Graphic Designer
Exeter City Football Club (March 2023-present)

Freelance Graphic Designer (Match Programmes)
Ignition Sports Media (November 2023-June 2024)

specialities

  • Premium digital design materials tailored for football clubs at every level, from grassroots to professional, across the globe. This includes striking bespoke graphics, fully customisable and editable social media suite packages, matchday assets, promotional visuals, and much more — all designed to elevate your club’s online presence and connect with fans in a powerful, professional way.

  • Print-ready design materials crafted specifically for football clubs of all levels worldwide — including bespoke matchday programmes and other tailored print assets to enhance your club’s professional image.

  • Impactful branding packages that capture the essence of your club — aligning with core values, heritage, and the expectations of modern fans. Tailored for football and sports clubs of all levels worldwide.

    Each package includes a fully developed brand system and comprehensive brand guidelines.

  • A well-designed social media graphics suite is essential for football clubs in today’s digital era. It plays a crucial role in maintaining a consistent brand identity, enhancing fan engagement, and communicating key information across multiple platforms in a visually striking and professional way.

    With football clubs now connecting with global audiences daily through digital channels, cohesive and branded graphics ensure that every post — whether it’s a matchday lineup, final score, player spotlight, or promotional announcement — reinforces the club’s personality, values, and visual identity.

    I specialise in creating fully customisable and editable social media suites tailored to each club’s unique brand. The process starts by understanding the client and their specific needs. From there, I design a cohesive set of templates that can include:

    • Matchday graphics (fixtures, lineups, results, goalscorers, MOTM, etc.)

    • Player profiles and announcements

    • Club news and updates

    • Sponsor shoutouts and promotions

    • Milestones and achievements

    • Community and fan engagement posts

    Each graphic is created with flexibility in mind, allowing for easy updates and consistent use across platforms like Instagram, Twitter/X, Facebook, and more. The final package includes .PSD files (for Adobe Photoshop) which include fully editable layers and smart objects, along with clear usage instructions for those who aren’t so well-versed on Adobe software.

WHAT MY CLIENTS SAY

  • Ilkay Karak - Managing Director & Head of Placement, Primetalent Sports GMBH

    "We have been working with Fin on numerous graphics for our football players. He made it possible for us to build up our page from scratch with his high end posters. Communicating with him has been very easy, no long explanations needed - he knew instinctively what we were looking for and delivered. The best thing is, our players were so excited about the posts that they told their friends about us, which we directly link to Fin's work."

  • SCOTT PALFREY - MEDIA & COMMUNICATIONS MANAGER, EXETER CITY FC

    “We had the pleasure of working with Fin at Exeter City on fixture graphics and other designs for our social media accounts, Fin created high quality graphics with a quick turnaround time and was enthusiastic and accommodating with our requests. Highly recommended!”

  • OLLIE TANNER - FIRST TEAM FOOTBALLER, CARDIFF CITY FC

    "Was really happy with the game day graphic mate. Appreciate the time you took to do it. Would recommend to anyone!"

  • LOUIS JONES - FOUNDER, SURPRISE SHIRTS

    Quote coming soon.

  • FRANKIE REILLY - SENIOR GRAPHIC DESIGNER, SURPRISE SHIRTS

    “When working with Fin you don’t need to worry about the quality of work as he smashes it every time. He’s reliable and a really good lad, brilliant to work alongside.”

  • Michael Heath - Chief Marketing Officer, Exeter City FC

    Quote coming soon.