A refreshed and refined take on my original branding project for a fictional football club, Brookside United FC, which I first created in early 2024.

Brookside United was originally created as a personal exploration of football branding, an opportunity to design a full club identity from the ground up. The first version laid the foundations, but over time I recognised areas where the project could be refined and pushed further.

In the 2025 version, I designed new kits and expanded the branding across digital and print materials, including social media mockups, improved merchandise, and more.

This refresh shows my growth as a designer and my ability to critically revisit and improve past work. It also shows my passion for sports branding and creating immersive, story-driven identities.

Brookside United FC is a fictional football club established in 2024, set in the imagined town of Brookside — a close-knit community nestled within dense, historic woodlands. The surrounding forests, rich with local folklore and natural beauty, served as the core inspiration for the club’s identity.

At the heart of the brand is the resilient woodland badger — a symbol of strength, determination, and community spirit. As the club’s mascot, it embodies the values of both the team and the people it represents.

→ Branding & Identity

→ Sportswear Design

→ Merchandise Design

→ Digital Design

→ Social Media Design

→ Web Design